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Head of MarCom Section
з/п не указана
Main Roles and Responsibilities
- Marketing & Communication: creation and release of various content types in marketing communications and evaluation of all of them (press-releases, articles, announcements, advertisements, banners, exhibition booth’s design elements, brochures, booklets, catalogues, presentations, leaflets, handouts for events, video, interactive content); management of souvenirs for promotional purposes and giveaways.
- Promotion of Corporate Identity and Group Identity.
- Event management: plan, organize and evaluate effect from, mainly outward exhibitions, conferences, forums, expos, etc.; preparation of demo materials, handouts; development of requirement specifications, organization of tender, and execution of contracts for necessary outsourced works such as constructing a booth, homepage building; internal and cross-sectional coordination and organization).
- Creation of products and solutions promotion strategy in collaboration with product marketing: target audience demand analysis (surveys, interviews); setting of communication targets and channels selection; content creation for various customers segments; implementation of continuous improvement procedures based on feedback and analysis; sales pitch.
- Press relations: field enablement, external, internal.
- Digital marketing: maintain the website to date and improve its usage by employees and by visitors; demand creation; requirements development for marketing database; analysis of website traffic, bounce rate, average page depth, etc. with source, channels, audience parameters breakdown; conversions analysis, conversions prices estimation; website traffic increase programs execution.
- Annual planning and budgeting of all of the aforementioned marketing activities.
- Higher professional education graduate in either marketing, public relationship, advertisement, business science or commercial theory
- 10 + years in marketing, 3 years in digital marketing
- 3 + years managerial experience
- An advanced level knowledge of English
Proper operation of office hardware, knowledge of IT technology and applications such as MS Office, Visio, Power Point, 1C CRM, Oracle BI, SAP
Проспект Мира, Москва, Грохольский пер., 13/2